It’s official: Your dog is pretty much the cutest dog in the world. Maybe she smiles this huge grin at the camera whenever you take her picture. Or maybe he looks as majestic sitting on your couch as he does hiking with you through the mountains. Your dog is certainly much more worthy of being adored by others on social media than those goofy looking dogs with oversized tongues or bulging eyeballs, so you’ve come to the decision that it’s time to make him or her a Snapchat account.
Although Snapchat continues to grow rapidly, it’s still a social channel that’s uncharted territory to many users. If you’re new to the game, you’ve probably figured out you can add the contacts preexisting in your phone or add people by username. More advanced users probably use snapcodes or “add nearby.” But despite these options, it’s difficult to gain a following because Snapchat doesn’t include a “Discovery” feature, like Instagram or other visual platforms. Nonetheless, since Snapchat is the largest growing form of social media, it’s important to get your soon-to-be celeb puppy on Snapchat, and with these few tips your dog will be well on their way to stardom.
To earn your fame on Snapchat, you first need to put an extensive amount of work in cultivating an existing online presence. No matter how adorable your pooch may be, few people are likely to follow an unknown Snapchat account. Establish a visual presence on Instagram and include your dog’s Snapchat username in your bio. Include a call-to-action that encourages people to add you. Vine, while less popular than Instagram, is another platform that aspiring dog celebrities have had success on.
1. Make famous friends
No matter the species, becoming famous relies heavily on who you know and tapping into your social network. Do you happen to know any pets with an active Snapchat following? Find a way to get your dog in one of their Snapchat stories. Arrange a dog day at the park and ask your friend to include your dog’s handle in the photo. In no time you’ll have people adding you to see more of your adorable pet.
2. Post videos
Photos are great, but Snapchat users want to see your dog in action. Show your pup having fun either with their toys or other pets. Extra points go to dogs with funny barks or cute snores. Make sure that the videos you take are of equal quality to your photos. Followers don’t want to view unfocused videos that give them whiplash. Slowly move the camera with your dog or stand farther away so you can include a larger landscape within the frame.
3. Vary content
As adorable as your dog’s silly expression or fun trick may be, your audience will quickly get bored of seeing the same images showing up on their feed and might skip through your story to the next intriguing account—that is if they don’t remove you as a friend entirely. Instead, think up poses for your dog or take them on adventures with you to new locations. This way your audience will always want to see what you and your canine companion are up to next.
4. Use filters and lenses
Aside from the ephemeral quality of Snapchat, users are eager to login to Snapchat for the ever changing lenses and filters. Many active Snapchatters will visit locations just to see what filters they can add to their photos. And with lenses changing everyday, users are eagerly checking out what they can turn their face into today. The next time you take Sparky to a new town, check to see if the area has a specific geofilter and highlight the adventures your pet is on. Just be careful to not be too specific about your location; otherwise, you might come up against wannabe puppy snatchers. Another fun way to use the app’s features is to apply a lens to a selfie of you and your pup. A dog with double puppy ears? Completely precious.
If you’re willing to make a small monetary investment, consider creating a unique Snapchat filter for a dog park or pet store you frequent and set it live for a few hours. This way people will become more familiar with your dog’s brand and encourage them to follow you on Snapchat.
While Snapchat may not be the easiest social platform to earn stardom on, the app is experiencing impressive growth and is the ideal place for your pet to work on earning his or her star on the Hollywood Walk of Fame.
Author Bio: Sarah Walsh is an Online PR Specialist at Web Talent Marketing, a full-service digital marketing agency based in Lancaster, Pennsylvania that delivers exceptional results to clients. She’s passionate about creating impactful content and using social media authentically. In her free time, she likes reading, writing for her personal blog, and spending time with her dog and three cats.